Brian A. Crandall
 
20180404 sns avatar.JPG


Brian A. Crandall

Director of Content & Social Media Strategist

Jersey City, New Jersey
bacrandall@gmail.com | 646.410.7819

Click here to download resume.

Career Summary

  • 8+ years’ experience leading cross-functional creative teams for high visibility video projects

  • Hands-on expertise in pre-production, production, and post-production workflows

  • Diverse track record producing branded content and ads for corporate clients/agencies

Areas of Expertise

Media Production Skills : Project Management, Video Production, Video/Audio Editing, Live Broadcasting, Podcasting, Creative Direction, Blogging, Pitching, Budgeting, Scheduling

Content Strategy Skills : Media Planning, Paid Advertising, Web Analytics, Web Management, Social Media, Performance Reporting, Copywriting, Market Research

Familiar with the following applications : Adobe Creative Suite, Microsoft Office, G Suite, Google Marketing Platform, Slack, Wordpress, Squarespace, Hubspot, Salesforce, Final Cut Pro, Facebook Ad Manager, Mailchimp, Alexa, Buzzsumo, SEMrush, Trello, Asana, Microsoft Project, Naver analytics, Google Trends, Google Adsense

Professional Experience

Feb 2019 - Present  

Hero and Me Podcast

Publisher

Director of Content

  • Invented new audio storytelling format for content series pilot.

  • Implemented keyword research for blog resulting in 2X surge in web traffic.

  • Directed voice actors and producers, working remotely and in various time zones.

May 2019 - Sept 2019  

Serino Coyne

Broadway Marketing Agency

Creative Director / Content Strategist

  • Conducted social listening research for Broadway Musical pitches.

  • Managed content calendars with team of social media professionals.

  • Pitched new content initiatives for Jersey Boys and Phantom of the Opera

April 2015 - Present  

Hook Media Company

Video Marketing Agency

Creative Director / Content Strategist

  • Owned timelines, budgets, and vendor relationships for videos with views in the millions

  • Presented creative content proposals to executive level stakeholders

  • Led collaborations with YouTube creators, producing high retention original content

  • Managed multiple project pipelines at one time for high level productions

  • Planned and executed high performing paid ad campaigns for corporate clients

  • Created customized metric reports for Hyundai Motors and Les Misérables distributor

  • Developed data informed customer journeys for high engagement campaigns

  • Facilitated creative collaborations with global strategic partners

Jan 2015 - Apr 2015

TourTap

Audio Tour Application

Co-founder / Creative Director / Audio Contents Producer

  • Produced and directed audio content that earned our team a seat with Seoul Mayor

  • Managed 8-person team of voice actors and media professionals from all over the world

  • Developed and executed a research plan on tourism trends, applying the insight it produced to the script writing process of our pilot contents

  • Acted as main voice talent for English tour contents which other voice actors would use as a model for their own localized versions

Jan 2011 - Mar 2015

I Dig Culture

Publisher of culturally themed multimedia contents, informing public about current events and trends

Creative Director

  • Project managed acclaimed music video with locations all over the world

  • Led multinational editorial team, providing mentorship and creative feedback

  • Directed 100+ short form videos which introduced local businesses to new audiences

  • Produced radio segment for highly engaged audience, acquiring new business leads

  • Collaborated with affiliates to promote offline events, earning extensive blog coverage

Sept 2011 - Nov 2012

Korail Tourism Development

Travel Agency for inbound tourists

Marketing Manager / Tour Guide

  • Collected information on organizations that could benefit from a strategic partnership with Korail, negotiating special discounts for administrators of online/offline communities

  • Acted as liaison for graphic artist vendors, producing advertising contents that would be printed in well known magazines and newspapers

  • Drafted and executed customer satisfaction surveys

Jan 2011 - May 2011

Gameus

Developer of PVP World War II Action Game

Project Manager / Consultant

  • Translated bug reports, including nuanced comments that would allow Korean staff to work more efficiently with German distributor

  • Managed Social Media channels for English speaking targets

  • Interpreted during meetings involving high profile partners, resulting in smoother negotiations

  • Acted as English speaking representative at gaming conference, spreading awareness to international prospects

Education

Mar 2012 - Feb 2016

Movie Producing, M.F.A
Chung-Ang University, Seoul, South Korea

Sept 2009 - Mar 2011

Korean Language, Certificate
Yonsei University, Seoul, South Korea

Sept 2006 - Dec 2009

Video Production/Anthropology, B.A
Grand Valley State University, Grand Rapids, Michigan
Graduated Cum Laude

Accolades and Awards 

Sept 2017 Official Selection for Lost Boys at Hell’s Half Mile Film and Music Festival

July 2017 Gold Kahuna Award for Lost Boys at Honolulu Film Awards

Feb 2017 Official Selection for Lost Boys at Portland Music Video Festival

Jan 2017 Official Selection for Lost Boys at Global Music Awards

Jan 2017 Semi Finalist for Lost Boys at International Music Video Underground

Dec 2016 Official Selection for Lost Boys at Los Angeles Music Video Festival

Nov 2016 Official Selection for Lost Boys at Music Malt Festival

Feb 2015 Nomination for Best Director for An Unforgettable Day at Third Culture Film Festival

Jan 2015 Official Selection for An Unforgettable Day at Big Mini Media Film Festival

References