March 2018 - Present
Hyundai Starex Campaign
Result – Spread Brand Awareness to new audience
After laws restricting the general use of the Starex Van were lifted, Hyundai Motors sought to capitalize on new targets. The problem was that this versatile 9 seater van was associated with manual labor jobs. It was my duty to develop a branded content series which emphasized the various different circumstances the Starex could be used.
Through my research, I determined that casting foreign nationals in a humorous yet heartwarming web series would help Korean consumers see the old model in a new light. As a result of our combined efforts that centered around this web series, search query traffic for the Starex tripled for an entire month.