July 2017 - Present 2018
Anthony Browne - The Musical
Video Marketing Campaign, Project Manager & Video Producer
- Developed video concepts
- Lead creative team from preproduction stages to post production
- Directed video contents for all live action portions of production
- Managed Facebook paid advertising campaign
- Drafted web design layout for landing page
The very first item of discussion that inevitably is brought up at the beginning of every marketing campaign is what makes our clients' product or service exceptional...
When I teamed up with KCMI in their adaptation of the world famous Anthony Browne children's book series into a musical, identifying our selling point was easier than expected.
Adapting a world renowned children's book into a musical...
What a daunting undertaking!
So many people fail at this because they are unable to bring out out the meaningful elements that make the original successful or they are simply incapable of giving the piece its own unique flair. Finding this balance is nearly impossible, but when it happens the result is miraculous.
Immediately after watching the rehearsal of Anthony Browne my doubts were dispelled. When judging if a story is capable of inspiring an audience the first two things I look for are depth in meaning and poignancy of expression. Anthony Browne : The Musical had both. The quality of the music, the emotional drive of the performances, and the artful structure of the plot captivated me. Most importantly this musical had the ability to inspire. So I signed on. At Hook Viral, I am currently in the process of letting everyone know what makes this musical a must see!