Posts tagged brian crandall
What the Odyssey can teach us about the need for New Media Content Leaders

New media content leaders, like Homer and his famous Odyssey, are really most concerned about the meaningful starting point and the meaningful destination. In order to acquire long term results… Customers should convert not just with their money, but with their attitudes upon arrival. Customers should feel a special attachment to their destination, like Odysseus's special attachment to his home in Ithaca.One time customers convert to loyal customers when they take the happy route of Odysseus, not the fast and unhappy one of Agamemnon.

Read More
Davy Crockett timeline from 1786 to 1836 and beyond

Davy Crockett wore a lot of hats — not just a coonskin cap. He was a famous hunter, a charismatic politician, and a war hero. Some people know him for his legacy — his fight for the fair treatment of the poor and his participation in the Texas Revolution. Others may play down his historical significance, regarding Crockett more as a poster child of a new American culture emerging on the frontier. But yet seeming to collide with the quintessential frontiersman image, are all of those things that make him seem more like an outlier. He was the only congressman of Tennessee to vote against the Indian Removal act — an action that lead to his political ruin.

Read More
Davy and Me Ep3 - The Frontiersman

When was the last time you heard some disillusioning news about a public figure you admire? I am going to make a wild guess that it wasn't too long ago. For better or for worse, the lives of famous people, both living and deceased, are receiving as much attention for their accomplishments as they are for their mistakes. When I was in Elementary School, Davy Crockett was my Hero. But then I learned something about his life which would force me to rethink what a Hero is. This third episode of Davy and Me is about that experience which many of you will be able to relate to--when our role models let us down.

Read More
Inspiration Marketing – Optimizing Targeting for Optimized Customers

Inspiration Marketing is the practice of using a brand to help people become the best individuals they can possibly be, to help them achieve their goals, and to be successful (not later, but right now in this very moment).

Read More