Posts tagged brian a. crandall
What the Odyssey can teach us about the need for New Media Content Leaders

New media content leaders, like Homer and his famous Odyssey, are really most concerned about the meaningful starting point and the meaningful destination. In order to acquire long term results… Customers should convert not just with their money, but with their attitudes upon arrival. Customers should feel a special attachment to their destination, like Odysseus's special attachment to his home in Ithaca.One time customers convert to loyal customers when they take the happy route of Odysseus, not the fast and unhappy one of Agamemnon.

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Davy Crockett timeline from 1786 to 1836 and beyond

Davy Crockett wore a lot of hats — not just a coonskin cap. He was a famous hunter, a charismatic politician, and a war hero. Some people know him for his legacy — his fight for the fair treatment of the poor and his participation in the Texas Revolution. Others may play down his historical significance, regarding Crockett more as a poster child of a new American culture emerging on the frontier. But yet seeming to collide with the quintessential frontiersman image, are all of those things that make him seem more like an outlier. He was the only congressman of Tennessee to vote against the Indian Removal act — an action that lead to his political ruin.

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Inspiration Marketing – Optimizing Targeting for Optimized Customers

Inspiration Marketing is the practice of using a brand to help people become the best individuals they can possibly be, to help them achieve their goals, and to be successful (not later, but right now in this very moment).

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